News Releases
These releases are in Adobe PDF format.  If you do not have the free Adobe Acrobat Reader, you may download it from www.adobe.com.

• Collection for Needy Seniors Underway

• New Cedarburg Office Opens

• A Holistic Approach to Senior Care - Television Star Victoria Principal and Home Instead Senior Care provide a senior makeover: “Feeling Good from the Outside In”

• Needy seniors will receive free holiday gifts

• Home Instead expands into Fond du Lac/Green Lake Counties

• HISC owner wins prestigious UWM GOLD award

• Gardens brighten seniors' lives

• Baby boomers juggle career demands with care for aging parents

• Annual gift giving drive for seniors
   

Possible story angles
For your consideration:

1. Avoid senior scams: many scams target the elderly. What to look for—unusually high bills, suspicious work underway on home, etc., how HISC CAREGiver can keep activity log, watch out for unusual activity, and can alert the family.
    

2. Business is impacted by baby boomers faced with caring for their children and elderly parents.  Many report needing to miss time from work, cutting back from full-time to part-time employment and choosing early retirement.  Employers are losing employees during their most productive years. The business financial costs are staggering.
    

3. Help exists for the sandwich generation, stressed with intergenerational family responsibilities.  Home Instead Senior Care provides needed relief for the stressed family.  Companionship, running errands, light housekeeping and keeping medical appointments are just a few of the service offerings.
    

4. When to advocate for the elderly-take note of failing hygiene, losing weight, expired food, unsafe home conditions, unscrupulous people visiting home. Warning signs for children and family of elderly to intervene.
    

5. Long term care insurance. Non-medical care is rarely covered under traditional medical plans.  Consider long term care insurance for your future needs as a senior citizen. Several Home Instead Senior Care clients in need would not be able to use these vital services without insurance.
    

6. Seniors in the workforce. How numbers have grown, how this is an asset for customers of Home Instead Senior Care, which provides companionship and other services to seniors. Seniors helping seniors.